Juniper Research says our global on-going transition from physical to digital only set to raise the figure even higher.
Alibaba is stepping up its cloud computing game with a $1 billion (£640m) investment in the technology.
The Hangzhou-based e-commerce group could offer up to 368 million shares if underwriters exercise the option to buy the maximum amount of stock, raising a combined total of over $25 billion.
Recent market volatility has been blamed for the decision to delay the company’s long-awaited IPO until early 2015 after its Labor Day deadline passed with no movement.
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