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Can IT Become Indispensable To Marketing?
The relationship between CIOs and CMOs continues to be a talking point, with a seeming disconnect between the two roles. Maria Wasing asks whether this can ever be resolved.
Do Government And G-Cloud Need Tech Marketing?
Following Derek’s write up of this week’s EuroCloud meeting in London on the future of the G-Cloud initiative, I came across a rather timely posting from Forrester Research on the need for CIOs and CMOs to unite in government.
Google: We Need To Get Better At Enterprise Sales
Google’s new cloud chief Diane Greene, a Silicon Valley legend at VMware, has told employees that the company needs to improve with regards to its efforts selling to corporate customers.
High St Banks Not Credible To IT-Savvy Millennials
A new study suggests only banks with smart content marketing will win trust and attract younger customers - and that it's getting harder to do so on social platforms.
HTC Posts Catastrophically Large Loss In Q1 2014
The smartphone manufacturer posted a loss of almost £40 million, almost 25 per cent more than analysts had predicted and the firm’s poor marketing is being blamed.
ICO Addresses Concerns About UCAS Application Form
The Information Commissioner’s Office (ICO) has ruled that the Universities and Colleges Admissions Service (UCAS) application form must be changes following concerns over marketing practices.
Moving Away From A Parental Relationship With Employees
Peter Kelly, the managing director of Virgin Media Business, spoke at Internet World 2014 about how mobile, agile working practices are cracking open the world of work, and how you can stay ahead.
Opinion: So You Fancy Becoming A Data Scientist?
Aaron Beach, senior data scientist at email marketing experts SendGrid, offers some genuinely useful advice here.
Three Ways IT Can Become Indispensable To Marketing
The relationship between CIOs and CMOs continues to be a talking point, with a seeming disconnect between the two roles that is hindering digital strategies within business.
UK Will Be First Country Where 50% Of Ad Spend Is Digital
2015 will see the UK become the first country in the world where 50 per cent of all advertising expenditure goes on digital media.
Vloggers Receive New Advertising Guidance From ASA
Vloggers, the meshed name used to describe video bloggers, have some new advertising practices to follow.
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