You may already have a lot of ideas on where you would like to use your Company Name, but it is also important to keep in mind that there are some legal requirements attached to a Company Name and its use. As soon as you start making use of the Company Name, you will have to comply with a number of regulations.
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It is important not to ommit printing or displaying your company name in most communication situations. Below is a list of what is required by law.
Legal Requirements
In essence, the Company Name should be used in all communication from the Company, whether it is stationery, website, general correspondance or display signs.
Stationery
All stationeray items should display the following:
- Address of the registered office
- Registration Number
- Place of Registration (exact part of the UK)
Display
A sign needs to be displayed outside every place of business if the name is in use. The sign should also inform on where the business is registered and any inspection place.
Website
Any Company Website should display the following elements:
- Business Name
- Address
- Email Address
- VAT number (if applicable)
- Any Professional Body the business is subject to or belongs to
- Registered Office Address
- If it is an Investment Company
- If it is a Company that has chosen to display its share capital (with the amount)
Correspondance and Communication
Any correspondance issued from the Company should display the Company Name. This includes items such as:
- Bills
- Order forms
- Invoices
- Company Cheques
- Receipts
- Business emails
- Business Letters
- Notices and Official Publications Please note this is not an exhaustive list.
Ideas to use a Company Name
A Company Name can and should be a good Marketing tool.
Before registering a Company, you have probably defined what the company is about and what its chore values are. It is important to stick to these values, apply them and communicate them to any potential customers. Remain consistent with your brand's values and existing customers will no doubt follow you in new ventures.
Although a Company Name can be a very strong Company asset, it might be an idea to develop a trade name in parralel, in order to allow for future expansion. The idea is to develop a strong brand name whilst choosing a more generic Company Name.
You will have more flexibility in finding a brand name, matching it perfecly to the product or service you are selling, conveying expertise and professionalism.
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