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Using Offline Marketing To Promote Your Business
There are many ways to promote yourself offline, some obvious, some not, some cheap, some not
Despite the growing popularity of digital marketing and online shopping, many businesses can still reap huge rewards from offline marketing. Even when a final purchase is made online, many customers were initially influenced by an offline channel of marketing.
Here are some different methods of offline marketing:
Direct Marketing
As the name suggests, direct marketing is when you reach out to potential customers directly to raise awareness of your company. Direct mail is one of the most well known methods of direct marketing. You could send people a copy of your printed catalogue, or exclusive gift vouchers.
Business Associations
Join some of the numerous business associations available, particularly if there are any specific to your industry. These associations often hold events where you can network and even present your company to a large number of people.
Advertising
Advertising can get very expensive, very quickly, but if you research potential channels and set a budget from the beginning, it can be a highly effective way of marketing your business and gaining new customers. Local newspapers and radio stations can be a great place to get your company noticed.
Promotional Material
Create branded promotional items, such as pens or USB drives. You can offer these as freebies when people place an order with you, or hand them out at events. One way to get leads for your company is to offer people a branded freebie at an event in return for signing up to your mailing list.
Joint Venture
Team up with another company that offers products that complement yours. You can then contribute to each other’s marketing efforts.
Word of Mouth
One of the best ways to market your business, either online or offline, is via word of mouth. Happy customers will tell their friends and families about their experiences and recommend your business to them. People tend to trust recommendations from people they know more than advertising. We’ve written a guide to keeping your customers happy.
Things to consider when choosing offline marketing
It’s good to remember that it is often a lot more difficult to correct any errors in offline marketing than it is with digital marketing, so take a little extra care to ensure your marketing material is accurate.
Different offline marketing channels work better for different audiences. It’s essential you research the methods that will work best for your customer base so you can ensure you’re focussing your efforts in the right place.