B2C: More Advanced & Competitive
B2C ecommerce is much more advanced and competitive than b2b ecommerce. Consumers normally have a a large number of choices, and so sites have to be fast easy to use and quick to navigate. The focus is now on attracting, retaining customers and increasing the profitable sales.
Ecommerce Benefits
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Self service shopping
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24 x7
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Accurate orders
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Accurate Prompt Payment
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Accurate Payment
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lower cost than catalogue and mail/phone order
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quicker to change than catalogue and mail/phone order
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larger catalogues and or more customised service
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Much more profitable
Results of eCommerce Benefits
There are always new B2C niches being created, and ecommerce allows you to take new products to market much more quickly than previously. However, for established markets the competition is ferocious, and there is a constant battle to attract and retain customers and margins.
Modern Ecommerce Requirements
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Traffic - Search engine optimisation and support for ad tracking
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Low Drop out Rate - fast pages, easy shopping basket and checkout
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Up Sell - process tailored to product
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All ways on - 100% uptime payment fail over so site up even if bank down
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Rebates, loyalty schemes and promotions
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automated returns
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ability to support jumps in demand
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Continued profitability